The Yokohama Rubber Company, based in Tokyo Japan, was founded in October 1917 as a joint venture between Yokohama Cable Manufacturing and B.F. Goodrich. It expanded its base to the U.S. in 1969 as Yokohama Tire Corporation.
Yokohama is well known for producing race-winning motor sport tires. As a matter of fact, the company has been participating and sponsoring many racing championships and sports teams like the NBA teams San Antonio Spurs and Boston Celtics.
Yokohama was the official tire partner of the now-defunct American Le Mans Series and is the official supplier of the Macau Grand Prix Formula 3 race.
The Yokohama BluEarth ES32 (195/65R15 91) offers high rigidity and tough, anti-uneven wear. This is a nice tire for anyone who wants a mid-range comfort-oriented passenger car tire with enhanced wet and dry grip.
Likewise, Yokohama Advan Fleva V701 (195/50R16 84V) is a high-performance tire that offers exceptional handling and braking in dry and wet conditions. It also reduces tire noise and enhances ride quietness.